Hold onto your hats, hockey fans, because the Boston Bruins just pulled off a social media stunt so savage, it's the talk of the NHL! In a league known for its on-ice battles and off-ice rivalries, the Bruins have proven they're just as skilled at the game of social media trolling. This hilarious move has everyone buzzing, and it all started with a simple follow/unfollow on Instagram.
Social media is a huge part of the sports world, and a new account called @NHLFollowTrack has emerged on X, dedicated to tracking who NHL teams and players are following and unfollowing on Instagram. This account quickly gained popularity, and the Bruins' social media team saw an opportunity for some fun.
On Friday, the Bruins made a bold move: they followed Adam Sandler. But the real kicker? They unfollowed every single other team in the NHL! This playful declaration of social media war has fans and other teams alike in stitches.
But here's where it gets controversial... Is this just harmless fun, or a sign of deeper rivalries?
The Bruins are leaning into this new social media trend in a big way, and the fans are loving it. While they'll likely re-follow their rivals eventually, for now, the Bruins have made their stance clear.
And this is the part most people miss... The Bruins are also working hard to get back on track after a tough 3-1 loss to the Edmonton Oilers on Thursday night. Despite the loss, the team was pleased with their performance. They'll have a chance to redeem themselves quickly, as they face the Vancouver Canucks on Saturday night at 7 p.m. ET.
What do you think of the Bruins' social media strategy? Is it brilliant, or a bit much? Let me know your thoughts in the comments!
