A New Era for Assassin's Creed: Three Veterans Take the Helm
The Future of Assassin's Creed is in Good Hands
Today, Vantage Studios, a subsidiary of Ubisoft, announced a major shakeup in its leadership team, with three seasoned veterans set to shape the next era of the iconic Assassin's Creed franchise. This move marks a pivotal moment for the brand, as it aims to drive long-term vision, creative ambition, and continued growth.
Martin Schelling: Brand Visionary
Martin Schelling, a production powerhouse with a deep understanding of the Assassin's Creed universe, has been named Head of Assassin's Creed Brand. With a proven track record in leading some of the franchise's most defining titles, including Revelations, Black Flag, Origins, and Valhalla, Martin brings a unique blend of production expertise and a profound comprehension of the brand's DNA. Most recently, as Ubisoft's Chief Production Officer, Martin redefined development workflows across the company's portfolio, showcasing his ability to optimize processes and drive innovation.
Jean Guesdon: Creative Director
Jean Guesdon, a veteran designer with a rich history at Ubisoft, has been appointed Head of Content for the brand. With key credits dating back to the original Assassin's Creed in 2007, Jean is a master of the franchise's core DNA. His notable contributions include serving as Creative Director on both Assassin's Creed Origins and Assassin's Creed IV: Black Flag, showcasing his ability to blend creative vision with the brand's identity. In his new role, Jean will lead the overall creative direction, support individual games, and guide the future of Assassin's Creed while staying true to its core values.
François de Billy: Production Excellence
François de Billy, another brand veteran, has been named Head of Production Excellence. With a focus on strengthening production practices and execution across the brand, François brings a wealth of experience, having served as Production Director on Assassin's Creed: Valhalla and Assassin's Creed: Origins. Internally recognized for his ability to optimize processes and remove friction across complex production workflows, François is poised to elevate the brand's production standards.
A Collaborative Journey
Martin, Jean, and François have a long history of close collaboration, working together on multiple flagship Assassin's Creed games across creative, production, and brand strategy. As they transition from their current roles to formally join the Assassin's Creed leadership team alongside Andrée-Anne Boisvert and Lionel Hiller, the trio is set to steer the brand's ambitious new chapter, promising an exciting future for fans and a new era for the franchise.
